Barca manager Ronald Koeman now wants to keep the Brazilian, who helped Bayern Munich smash his parent club 8-2 in the Champions League quarter-finals before going on to lift the trophy with his adopted German side.
The Catalan giants will only consider selling Coutinho if a club offers a substantial fee to take the midfielder on permanently, according to Marca.
However, given the financial ramifications of the coronavirus pandemic, Barcelona are unlikely to receive an offer which meets their demands.
Instead, Koeman plans to utilise the former Liverpool man as a central midfielder next season, rather than playing him as winger – which Ernesto Valverde had previously done.
Coutinho’s future had previously looked bleak at Barca, as Brazilian playmaker struggled to impress since making his move to Barcelona in 2018 after leaving Liverpool in a £145m deal.
Following a lacklustre debut season at the Nou Camp, Coutinho was shipped out on loan to Bayern Munich.
Despite scoring for Bayern during their 8-2 thrashing of Barca – which led to Quique Setien being sacked – the German giants turned down the opportunity to sign Coutinho permanently for £108million.
That had left the door open for potential suitors to snap the 28-year-old up, but appointment of Koeman has now changed the Brazilian’s fate.
Coutinho had previously been linked with a move to the Premier League, but he is now back in Spain training with Barcelona ahead of next season.